A Journey Rooted in Fragrance and Culture
Shaneela Rowah Al-Qamar is a London-born fragrance expert and cultural consultant, now based in Dubai. With a career that began at the BBC World Service Afghanistan and expanded into luxury perfumery, she has worked with elite clients including royalty, diplomats, and celebrities. Her expertise is rooted in a passion for reviving the scents, stories, and aesthetics of the Middle East, North Africa, and Asia.
Featured In
Gulf News, Authority Magazine, Peacock Bazaar, Islam Channel, Fragrantica
“Shaneela Qamar shares summer fragrance tips perfect for the UAE heat” — Gulf News
The Ritual of Scent
Every fragrance tells a story. Shaneela curates perfumes that reflect ancient rituals and modern luxury, specializing in oud, amber, and incense-based blends. Her bespoke consultation service offers tailored fragrance styling for individuals, brands, and VIP clientele.
From Perfume to Prose
Currently writing her debut fantasy novel rooted in alternative Biblical and Egyptian history, Shaneela’s writing draws on themes of sacred scent, divine feminine archetypes, and cultural memory.
“My goal is to blend storytelling and scent to rekindle forgotten truths.”
Reviving Ancient Beauty
🕯️ Frankincense Traditions — Rituals of hospitality & cleansing (as featured in Gulf News)
💎 Luxury Brand Consulting — Bridging cultural heritage with modern brand narratives
📖 Workshops & Keynotes — Topics: Fragrance in Arab culture | Female empowerment | Spirituality in luxury
Follow Me
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